If you offer in-app purchases in your app, make sure they are complete, up-to-date, and visible to the reviewer, or that you explain why not in your review notes. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems. Any app submitted for beta distribution via TestFlight should be intended for public distribution and should comply with the App Review Guidelines.
Note, however, that apps using TestFlight cannot be distributed to testers in exchange for compensation of any kind, including as a reward for crowd-sourced funding.
Significant updates to your beta build should be submitted to TestFlight App Review before being distributed to your testers. To learn more, visit the TestFlight Beta Testing page. There are many ways to monetize your app on the App Store. If we find that you have attempted to manipulate reviews, inflate your chart rankings with paid, incentivized, filtered, or fake feedback, or engage with third-party services to do so on your behalf, we will take steps to preserve the integrity of the App Store, which may include expelling you from the Apple Developer Program.
Coming up with a great design is up to you, but the following are minimum standards for approval to the App Store. And remember that even after your app has been approved, you should update your app to ensure it remains functional and engaging to new and existing customers.
Apps that stop working or offer a degraded experience may be removed from the App Store at any time. Come up with your own ideas.
We know you have them, so make yours come to life. Your app should include features, content, and UI that elevate it beyond a repackaged website.
Apps that are simply a song or movie should be submitted to the iTunes Store. Apps that are simply a book or game guide should be submitted to the Apple Books Store. If your app has different versions for specific locations, sports teams, universities, etc. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc.
We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.
Apps hosting or containing extensions must comply with the App Extension Programming Guide or the Safari App Extensions Guide and should include some functionality, such as help screens and settings interfaces where possible. Stickers are a great way to make Messages more dynamic and fun, letting people express themselves in clever, funny, meaningful ways. Apps may display customized icons, for example, to reflect a sports team preference, provided that each change is initiated by the user and the app includes settings to revert to the original icon.
All icon variants must relate to the content of the app and changes should be consistent across all system assets, so that the icons displayed in Settings, Notifications, etc. This feature may not be used for dynamic, automatic, or serial changes, such as to reflect up-to-date weather information, calendar notifications, etc.
Apps may contain or run code that is not embedded in the binary e. HTML5-based games, bots, etc. These additional rules are important to preserve the experience that App Store customers expect, and to help ensure user safety. Your app is an education, enterprise, or business app that requires the user to sign in with an existing education or enterprise account. Your app uses a government or industry-backed citizen identification system or electronic ID to authenticate users.
Your app is a client for a specific third-party service and users are required to sign in to their mail, social media, or other third-party account directly to access their content. Streaming games are permitted so long as they adhere to all guidelines—for example, each game update must be submitted for review, developers must provide appropriate metadata for search, games must use in-app purchase to unlock features or functionality, etc.
Of course, there is always the open Internet and web browser apps to reach all users outside of the App Store. We know this stuff is complicated, but it is your responsibility to understand and make sure your app conforms with all local laws, not just the guidelines below. And of course, apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected. More particularly:. Health, fitness, and medical data are especially sensitive and apps in this space have some additional rules to make sure customer privacy is protected:.
Apps intended primarily for kids should not include third-party analytics or third-party advertising. In limited cases, third-party analytics and third-party advertising may be permitted provided that the services adhere to the same terms set forth in Guideline 1. Moreover, apps in the Kids Category or those that collect, transmit, or have the capability to share personal information e.
As a reminder, Guideline 2. Apps not in the Kids Category cannot include any terms in app name, subtitle, icon, screenshots or description that imply the main audience for the app is children. The latest agreement can be found on the Terms and Conditions page. If your app requires specific settings, user account information, or special instructions, include these details in the App Review Information section of App Store Connect. For more details, see App Store Connect Help.
Review times may vary by app. If your submission is incomplete, review times may be further delayed or your app may be rejected. Once your app has been reviewed, its status will be updated and you will be notified.
In addition to the App Store Review Guidelines, make sure your apps follow these guidelines before you submit them to the App Store. You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices running the latest software and fix all bugs before submitting.
For apps already on the App Store that may have minor guideline issues, bug fixes can be approved as long as there are no legal concerns. All links in your app must be functional. A link to user support with up-to-date contact information and a link to your privacy policy is required for all apps.
Finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved. When requesting permission to access user or usage data, you should clearly and completely describe how your app will use the data.
Including an example can help users understand why your app is requesting access to their personal information. All apps submitted to the App Store that access user data are required to include a purpose string. Learn about requesting permission. This helps users understand your app and makes for a positive App Store experience.
If some features require signing in, provide a valid demo account username and password. Latest app review: Yolo app. Get insight into the world of social network and messaging apps and the risks and benefits they pose to children. Read more. Get advice on apps that allow children to connect with friends and strangers through online gaming and live streaming. Learn more about issues linked with anonymous and decoy apps that may put children at risk of online safety issues.
NSPCC NetAware is a simple guide for parents to the most popular social networks, apps and games that children are using and what concerns to watch out for.
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